Original software reviews are written by the users themselves from their own experiences with the software. They contain both the good and the bad, and can be a useful source of information for other software shoppers. It is important to know where a reviewer’s source is from and the purpose of the software they are reviewing. Reviews that are not valid can be a result of different reasons, ranging from genuine satisfaction and a balanced experience to shady motives.
To ensure the accuracy and reliability of the review, it’s essential to conduct the following checks.
Identity Check – Each review is scrutinized for identifiers, such as the author’s name, job title and email address, to confirm it was written by an actual person. The review will not be published when the reviewer’s identity cannot be verified. to be verified. Conflict of Interest Verify that the reviewer is in any way associated with the business being reviewed or is directly competing with the vendor, their review will not appear in the media.
For clients, the same process of verification and quality control are applied to all reviews, regardless of the rating or product being evaluated. This ensures that all reviews are treated in a fair and impartial manner.
Vendors are urged to respond to any reviews even those with low ratings, because this is a great opportunity to show that they are paying attention and interested in their customers’ comments. Vendors should not attempt to influence reviews through the inclusion of the clause of non-disparagement in their contracts with customers, since this is a violation of federal law.
